Jim Cox was long known as the “voice of the BC Lions” heard over CKNW Radio in the club’s early years and into the 1980s. He joined CKNW in 1944 as a 16-year old and spent the next 45 years as a versatile pioneer of the “play by play” call that attracted so many fans to the club and to Canadian football across the country. Jim was Sports Director at CKNW for many years calling everything from football to lacrosse to weight lifting and the Western League Hockey Canucks – a total of 14 different sports at various times. He was at the microphone as BC Lions play-by-play man for 30 years up to 1983, and is a member of the BC Sports Hall of Fame (elected 2004) as well as the Canadian Lacrosse Hall of Fame (1995). His unmistakeable voice was the way so many fans fostered their love of the football club as youngsters.