A fixture with the BC Lions over the last decade, George has made his mark on a variety of different football and business operations within the organization. During his tenure with the Leos, George has been director of marketing and vice president of both football and business operations. Since 1997, George has directed his focus towards the business side of the Lions organization, from overseeing game day operations and training camp selection to his current responsibility of managing ticket sales and sponsorship.
Prior to the Lions, George attended SFU where he received his Bachelor of Business Administration. While with the Clan, George played running back and defensive back before moving on to coach as a graduate assistant at the school, working with running backs and special teams. After SFU, George worked as a player agent and represented over 40 CFL players from 1982-1992.
George hails from Sardis, British Columbia and has three children. His daughter Nikki attends Simon Fraser University, Katie is enrolled at the University of Regina, and son Michael plays in the BCFC as a receiver.